Lubinik Social Publisher
Utility Plugin
Lubinik Social Publisher is a support plugin for preparing, reviewing, scheduling, and tracking social posts from WordPress articles. It creates social campaigns and channel-specific drafts, can rewrite copy with AI when useful, sends approved drafts to Make through webhooks, and records callback results from publishing automations.
- Campaign Scheduling
- Editorial Workflow
- Make Webhooks
- Social Publisher
Problem
SnoutScoop could generate and publish articles again, but sharing those articles on social networks was still a manual and stressful workflow. Each article needed social text, hashtags, media checks, platform-specific posting, schedule decisions, and a record of what had already been published. Handling that manually across Facebook, Instagram, and future channels would make publishing heavy again.
Solution
Social Publisher keeps the social workflow inside WordPress. A campaign is connected to a source article, and each configured channel gets its own editable social draft. The plugin stores review status, scheduled date, hashtags, media, published URL, automation notes, and callback results. Site-specific channel choices, tone, handles, and platform strategy live in child-theme configuration, while the reusable plugin stays agnostic.
For the first production path, the plugin uses Make as the bridge to social networks. WordPress sends a structured webhook payload for a draft, Make publishes through the platform module, then Make can call back to WordPress so the draft history remains accurate.
Results
SnoutScoop can now schedule social sharing for posts without manually rebuilding the same work inside each platform. Facebook and Instagram publishing have been tested through Make, including automatic scheduling and callback status updates. The same plugin can later support other Lubinik sites, such as a professional site using LinkedIn, by changing child-theme configuration rather than hardcoding a SnoutScoop-specific workflow.
